The Power of Scannable Content: The truth is, most website visitors won't read the majority of the content you provide. They're inherently scanners, seeking out information that stands out. This is why headlines, subheadings, and calls to action are your secret weapons. They need to be carefully crafted to capture attention and convey your message efficiently.

• Creating Curiosity: The biggest mistake people make is attempting to sell their service or product directly within the copy. Instead, the goal should be to spark curiosity and prompt visitors to make contact. Effective content leaves visitors intrigued, and wanting to know more about how you can solve their problems or fulfil their needs. If you try to tell them too much, they will subjectively make a judgement call about whether or not your solution can help them, instead of interacting with you. A wrong word, or the wrong tone could end the relationship before it has even started.

• Well-Written Content Matters: While headlines, subheadings, and calls to action are essential, well-written content throughout your website is the icing on the cake. It provides depth and context to your message, reinforcing the credibility and professionalism of your brand. Research indicates that businesses may see as many as 9 out of every 10  visitors leave their website if they spot spelling or grammatical errors. A Website Planet study analysing over 5,000 site visits revealed an 85% higher bounce rate on pages with typos compared to those without errors.

• Persuasive Copywriting uses more than Just a Wee Bit of Psychology: The essence of persuasive copywriting lies in grasping the psychological triggers that drive human behaviour. It's about delving deep into the motivations, fears, aspirations, and values of individuals, and leveraging these insights to guide their actions. 
• A cornerstone of impactful copywriting is pinpointing your audience's "pain points" — the specific challenges or issues they face which your enterprise can address. By spotlighting these areas of concern and positioning your business as the solution, you forge a powerful emotional bond with your audience, amplifying the likelihood of them taking the desired action.
• Further enriching persuasive copywriting is the use of strong CTAs (Calls to Action). Phrases like "Call ABC Ltd about My [Issue] Today!" can galvanise visitors into action, enhancing conversion rates and fostering business growth.

• The Writing Needs to be Accessible to Everyone: To ensure content is accessible to the majority of an audience, it needs to be written at a level comprehensible to a 12-year-old. At this age, readers typically have a foundational grasp of language but may not be familiar with intricate vocabulary or complex sentence structures. Writing at this level means using clear and straightforward language, short sentences, and familiar terms. By doing so, the content becomes inclusive, catering not just to those who are well-versed in a topic, but also to individuals who might be encountering the subject for the first time. This approach widens the reach of the message, ensuring that it resonates with a diverse audience.

So, when we tell you we want to do the copywriting so that you get the best results, there is method to our madness!