MARKETING A NATIONWIDE BRAND

RACHEL HEWITT — BIG BROTHERS BIG SISTERS

Big Brothers Big Sisters Refreshed Website

The Challenge

This was the second website that Big Boy Websites have been commissioned to build for Big Brothers Big Sisters. This time this was the national website we have previously we have done the Christchurch operation.


They wanted a professional website that will trade them in the manner that they would like to be known. 

Action Taken

We first worked with Matt and his management team to identify the intention and the important aspect that needed to be achieved for this website.


We are the right solution focusing on the promotion of the current national support donors and corporate supporters and building a website. 


We did find that the most important aspect of this website was to inspire, give confidence and build trust with corporate sponsors and large trusts they wanted to donate to stable not-for-profit‘s that were making a difference. Therefore, we made sure that there was plenty of evidence of the performance with promotion of the corporate sponsors' thirst in the centre.

Results!

They currently now have all of the Big Brother big sister organisations uniformly in one website full stop this makes the organisation and marketing of Big Brothers Big Sisters, New Zealand far more powerful than ever before.

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